06 / NEWS
Jianli, the Percussion Industry’s “Aircraft Carrier,” Returns to the 2018 Shanghai International Musical Instruments Exhibition
From October 10 to 13, 2018, the four-day China (Shanghai) International Musical Instruments Exhibition will be held at the Shanghai New International Expo Center. Jianli, the percussion industry’s “aircraft carrier,” will return with its own and represented instrument brands.

From October 10 to 13, 2018, the four-day China (Shanghai) International Musical Instruments Exhibition will be held at the Shanghai New International Expo Center. Jianli, the percussion industry’s “aircraft carrier,” will return to the exhibition with its own and represented instrument brands. Alongside ADAMS Brass, NEUPERT, SCHIEDMAYER, and PLUS ONE Education, Jianli will present five brand exhibition areas with a broader range of instruments.
The China (Shanghai) International Musical Instrument Exhibition has been making steady progress in the global musical instrument industry for 16 years. It is a one-stop business platform that connects the global industry and industrial chain, allowing enterprises to release new products, engage in trade cooperation and exchanges, showcase cutting-edge technologies, promote brands, and gather musical instruments from all over the world. Based in Asia-Pacific and radiating globally, as one of the largest professional musical instrument exhibitions in the world, the Shanghai Musical Instrument Exhibition has become an annual gathering for industry professionals around the globe.
Information of the five major brand exhibition areas
Main exhibition area Jianli
Exhibition time

SCHIEDMAYER exhibition hall map
Exhibition time
October 10th to 13th, 2018
Exhibition venue
Venue: Shanghai New International Expo Center
Address: No. 2345 Longyang Road, Pudong New Area, Shanghai
Stand illustration
Jianli Booth: E6A01
The super-large booth made Jianli shine brightly at the Shanghai Musical Instrument Exhibition.
Exhibit booth rendering
ADAMS wind instrument exhibition hall map
Exhibition hall illustration
Exhibition hall: E5
Exhibitor number: E5D11
Introduction: Professional brass instruments. Trumpet, Cornet, tenor horn, bass Tuba, etc.
NEUPERT exhibition hall map
Exhibition hall illustration
Exhibition hall: E1
Exhibitor number: E1D18
Introduction: Manufacturers of antique pianos and keyboard instruments
SCHIEDMAYER exhibition hall map
Exhibition hall illustration
Exhibition hall: E1
Stand number: E1E27
Introduction: SCHIEDMAYER is the only manufacturer of Glockenspiel. Other products: keyboard-type Glockenspiel, built-in Glockenspiel for organ-type & Bellesta (new type) or Glockenspiel.
Plus One Education Exhibition hall map
Exhibition hall illustration
Exhibition hall: W1
Exhibitor number: W1D11
Introduction: Plus One Education is the children's percussion education brand under Jianli, an enterprise focusing on children's, children's percussion and diversified music education.
Enterprise introduction
Beijing Jianli Huihuang Trading Co., Ltd.'s subsidiaries represent more than 50 internationally renowned brands of musical instruments and stage equipment, with nearly 10,000 products. It enjoys the title of national general agent for many musical instrument brands and is a well-known and influential agency in the industry. The imported musical instruments and stage equipment it represents are of high quality and complete in variety, with brands spread all over the world.
At the same time, SMART UP and FLOURISH, the self-created high-end stage equipment, musical instruments and peripheral product manufacturing brands under Beijing Jianli Huihuang Trading Co., Ltd., are not only comprehensive manufacturers integrating product research and development, production, sales and services, but also research and development brands focusing on customized tailoring.
Brand introduction
The independent musical instrument brand under Jianli
SMART UP: SMART UP is a professional stage equipment manufacturing brand under Jianli Huiming Trading Co., Ltd., committed to creating stage equipment and peripheral products of international level and high quality. SMART UP is not only a comprehensive manufacturer integrating product research and development, production, sales and services, but also the only research and development brand in China that attaches great importance to tailor-made customization.
SMART UP: SMART UP is a professional stage equipment manufacturing brand under Jianli Huiming Trading Co., Ltd., committed to creating stage equipment and peripheral products of international level and high quality. SMART UP is not only a comprehensive manufacturer integrating product research and development, production, sales and services, but also the only research and development brand in China that attaches great importance to tailor-made customization.
SMART UP takes wisdom and enterprising as the core of its brand, aims at the professional level of products and innovative R&D technology, and takes improving user experience as its responsibility. It constantly strengthens the comfort of percussion instruments during use, so that users can experience the fun brought by percussion instruments in perfect condition. It cleverly improves the humanized service of products, constantly increases the functionality, durability, flexibility and safety of products, so as to achieve ultra-high product standards.
FLOURISH: Flourish is an instrument brand created by Beijing Jianli Huihuang Trading Co., Ltd.. Jianli has a professional R&D team, efficient operation personnel and a sales network covering hundreds of cities across the country, allowing products to be quickly delivered to every consumer. The brand has been committed to pursuing professional quality since its establishment, with "prosperity and prosperity" as its development philosophy, and is committed to creating instrument products that "sound quality and quality coexist". Flourish has always believed that quality can be achieved through hard work and professionalism. While using exquisite technology to manufacture products, it can quickly and flexibly meet users' personalized needs, and produces each instrument with the attitude of creating handicrafts, ensuring the sound quality and quality of the instrument. Jianli has gained rich manufacturing experience during its cooperation with many well-known manufacturers, creating a musical instrument brand rich in national culture.
Agent musical instrument brands
Dutch ADAMS: The world's largest musical instrument manufacturer, with the highest global sales.
Dutch ADAMS brass: ADAMS' brass brand, including Trumpet, Cornet, tenor horn, bass Tuba and other professional brass instruments.
Canadian SABIAN: With a 400-year history of pure Turkish family heritage, it mainly manufactures highly skilled handmade inlays.
Germany NEUPERT: NEUPERT holds an important position in the world's production and manufacturing of pipe organ keyboards.
Germany SCHIEDMAYER: For nearly 300 years, the SCHIEDMAYER family has been actively engaged in the production and manufacturing of keyboard instruments, and is the only global manufacturer of Glockenspiel products.
Thailand TYCOON: Thailand Tycoon is a world-famous professional hand-played percussion instrument manufacturer, and also has an industry leadership position.
Plus One Education: Plus One Education is a brand of early childhood percussion education under Jianli. It is an enterprise focused on early childhood, children's percussion and diversified music education. Plus One adheres to the educational concept of "more music, more unity, and more happiness", and is committed to the popularization and promotion of early childhood, children's percussion ensembles and percussion ensemble performance forms, cultivating children's interest in percussion, cooperation ability, team spirit, social attributes, aesthetic ability, collective sense of honor, etc., so as to comprehensively improve children's artistic literacy. It has derived Plus One children's percussion teaching system, Play One early childhood percussion teaching system, and Power One intelligent percussion teaching system.
At this exhibition, Jianli has a rich exhibition content, which will bring a visual and auditory feast to colleagues and friends who like percussion music. At the same time, the variety covered by Jianli's booth will undoubtedly become one of the booths with the most exhibits and the richest user experience!